More Up-sell Ideas For Your Ebook Business
Friday, 15 February 2008
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By Ray Johnson

  You have your ebook system up and running. You are selling on eBay and you have your own website to sell from. You are making some sales but you aren't making as much as you had hoped. What can you do to increase your sales?

One of the best strategies using ebooks is to up-sell your customer after they have purchased an ebook from you. If they buy an ebook for 7 dollars, you should up-sell to 17 dollars for example. Most of the time this is done by having what is known as a one time offer, where you offer extra ebooks or an audio version of the ebook for "just another $9.97. A percentage of your customers will buy the extra deal.

There is another way you can utilize an up-sell to get a higher sale from an ebook. You can sell resell rights. Resell rights is in essence, allowing your customer to purchase from you a license to resell the ebook. It is a great way to up-sell, but
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Last Updated ( Friday, 15 February 2008 )
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Are All Autoresponder Leads the Same?
Friday, 15 February 2008
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By Todd Ash

  When choosing what kind of auto responder leads to purchase, keep in mind that the best price is not always the best option. You might pay twice as much or more for one type of lead over another, however if your ad pulls 3 or 4 times better with the more expensive lead it can be well worth the extra cost.

Typically, the cheaper quality the lead is, the less targeted they are and often times the less emails that get through and opened. This is why you have to buy considerably more of the lower quality leads to get the results you are looking for.

There are many schools of thought on what type of auto responder leads works best. Below is a quick overview of the different types available so that you can better gage for yourself what is right for you.

There are basically 3 main Types of Autoresponder Leads:

1) Double-Opt In Autoresponder leads. These are leads that fill out a form requesting information and have received an
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Last Updated ( Friday, 15 February 2008 )
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